dei insight
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To survive and thrive You need to compete in an increasingly diverse market place

Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning

Elevate Your Brand's Reach with Experts Ethnic Marketing

multicultural research
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Are you ready to take full advantage of this opportunity?


Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning

Prees Here to learn More

To succeed, you must adapt and embrace the new reality

multicultural digital marketing

Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning

There is an Ocean
of consumer

The face of the labour force and consumer landscape is changing

1.3 Milion
1.5 Million

Immigrate annually to Canada and the US … the size of the city of Montreal


Residents in Canada and the US
are non-white

2 Million
2 Million

International students are currently studying in Canada and the US

$300 Billion
$300 Billion

The buying power of the ethnic consumer in Canada alone

Featured Clients

Empowering Your Business Through Multicultural Advertising: Riding the Tidal Shift

Organizations work with us to develop insights by leveraging data to identify emerging opportunities, and to create unique programs that drive growth.

Digging deep pays off


increased sales volumes

32 Million

earned media impressions


increased in Purchase Intent


multicultural Canadiens Surveyed

what we deliver

From Strategy to Execution

According to an ethnic marketing agency, traditional data, insights and marketing tactics are no longer applicable when targeting new ethnic and cultural consumers

building meaningful engagement

Case Studies

You need more than insights. You need action

In today’s environment, you need increased awareness & consideration among a diverse population, while driving growth.

In an era when more and more businesses are being left behind, you need corporate and brand resiliency to help withstand ever-changing consumer and social issues.

We make that happen.

Imagine Canada

Ethnic Donor Opportunity

6.9 million in earned media impressions

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Pink Attitude

Untapping the Potential

32 million earn media impressions obtained including major media list

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Lowe's Canada

Target Marketing

93% over campaign objectives

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Grace Foods

Super Bowl campaign

30% increase in sales volume year on year same store sales

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Multicultural Marketing: Experience CulturaliQ's Digital Difference


Working with John and collaborating on projects is always a pleasure. He is an insightful, creative and talented individual who gets the job done and delivers results. His enthusiasm and drive to succeed is refreshing and much appreciated as it allows our company to reap the rewards

Ilisa Chacon

Marketing Manager , Grace Foods Canada Inc

John and his team were a great asset to us! Through a quantitative and qualitative insight driven process they supported RE/MAX INTEGRA in retaining. RE/MAX’s leadership position in the GTA during a period of a rapidly diversifying consumer market. I would highly recommend their services

Carrie Manson

Re/Max Integra North America

Imagine Canada has had the pleasure of working with John and the team at CulturalIQ during the preparation of our 2020 Newcomer and Second-Generation Canadian study.  This report will serve as a benchmark for more fully understanding how newcomers are engaging with their communities.  We are working with John and the team to produce a follow up report as the first one was so successful.

Bruce Mcdonald

President CEO, Imagine Canada

Excellent to work with! They quickly assessed our marketing
Challenges through a quantitative and qualitive insight process and drove our transition from a traditional media to a fully Integrated digital strategy. Operating throughout southern Ontario, this new approach, including social, SEO, SEM and display was very effective at reversing and then dramatically increasing our qualified onsite visitor traffic.

Howard Sher

Chief Operating Officer, Quality Homes

John and his team were great to work with. They identified the cultural opportunity and developed an effective multicultural / multilingual marketing program in the GTA. This helped us realize a strong sales result in the all-important winter tire sales season.

Ted Mangnall

Ted Mangnall - Canadian Tire Dealer, Chair GTA Dealer Network