We are a leading Toronto-based market research and strategy agency
focused exclusively on the cultural markets in North America.

CulturaliQ is a leading marketing agency that helps clients identify untapped cultural market opportunities and understand the cultural nuances required to engage them. Using quantitative, qualitative research methodologies, proprietary multi-channel platforms and leading-edge marketing tools, we help companies and institutions fully optimize their brand and expand their reach to realize their full potential in the cultural marketplace.

Led by a senior data research and ethnic marketing veteran, CulturaliQ begins with research and then goes beyond to take care of the entire marketing journey. We lead clients from the initial data and analysis stage through strategy development and implementation… all the way to the shelf!

John Stevenson

Founding Principal

With a career that began in datamining and store location analysis, John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has lead scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Holt Renfrew and Intact Insurance.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and ROI. Prior to launching CulturaliQ, John was founding partner of EthnoDialogue Inc., a leading multicultural marketing agency in Canada for more than 10 years. John holds an MBA degree from the London School of Economics.


Insight is the building block of Strategy.
Strategy is the cornerstone of Change and Growth.