Grace Foods

Super Bowl campaign

Brief

Taking a focused ethnic brand to the mainstream marketplace.

Challenges

Challenged us to increase sales by re-targeting existing customers and potential buyers

Solution

Our strategy was to deliver increased brand awareness through a focused “shock and awe” campaign. Our integrated approach was driven by digital media geo-targeted to FreshCO locations to current and potential mainstream consumers, supported by in-store media to drive purchase intent

Outcome

30% increase in sales volume year on year same-store sales
26% increase in future purchase intent

26% increase in future purchase intent

30% increase in sales volume year on year same store sales

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