Imagine Canada

Ethnic Donor Opportunity

retail marketing agency
retail marketing strategy


Identifying the tremendous opportunity and insights of the ethnic donors in Canada


To support the charitable sector in identifying and quantifying the size of the ethnic donor opportunity


Facilitated the development of a coalition of cross-sectoral charitable and not-for-profit organizations to support the launch of a national research and communication program. Drove the development of a national study to deliver research-based insights on the opportunity, motivators, and media channels to increase donations from the ethnic donor.


In partnership with Imagine Canada and their PR agency were able to achieve: 6.9 million in earned media impressions and 131K media value

131K media value

6.9 million in earned media impressions

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