Imagine Canada

Ethnic Donor Opportunity

Brief

Identifying the tremendous opportunity and insights of the ethnic donors in Canada

Challenges

To support the charitable sector in identifying and quantifying the size of the ethnic donor opportunity

Solution

Facilitated the development of a coalition of cross-sectoral charitable and not-for-profit organizations to support the launch of a national research and communication program. Drove the development of a national study to deliver research-based insights on the opportunity, motivators, and media channels to increase donations from the ethnic donor.

Outcome

In partnership with Imagine Canada and their PR agency were able to achieve: 6.9 million in earned media impressions and 131K media value

131K media value

6.9 million in earned media impressions

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