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Identify potential ethnic/multicultural market opportunities and the key motivators to build brand awareness and consideration.
Conducted a national research study using with our multicultural panelists, CulturaPanel, focusing on the major metropolitan markets in Canada to identify the “size of the price” and key cultural nuances. Supported this a quantitative study to identify store locations with a strong immigrant population.
The marketing organization was able to create and execute a campaign, based on our research insights.
