Lowes Canada

Target Marketing

Brief

Optimizing market opportunity and the requirements to build an effective campaign to target ethnic homeowners

Challenges

Identify potential ethnic/multicultural market opportunities and the key motivators to build brand awareness and consideration.

Solution

Conducted a national research study using with our multicultural panelists, CulturaPanel, focusing on the major metropolitan markets in Canada to identify the “size of the price” and key cultural nuances. Supported this a quantitative study to identify store locations with a strong immigrant population.

Outcome

The marketing organization was able to create and execute a campaign, based on our research insights.

93% over campaign objectives

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