Pink Attitude

Untapping the Potential

Brief

Informing Corporate Canada in the missed opportunities and challenges of effectively utlizing the skills of South Asian women

Challenges

To overcome Pink Attitude lack of measurable data while building a coalition of partners invested in supporting change.

Solution

Facilitated the development of a coalition of cross-sectoral employers and government organizations to support the development of a national research, communication program. Launched a national study to develop research-based insights to opportunity cost of the underutilization of South Asian Women, the challenges they face and recommended solutions.

Outcome

The coalition was delighted with the results and has committed to continue the support of Pink Attitude and their mission
32 million earned media impressions obtained including major media list …logos

32 million earn media impressions obtained including major media list

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