Sanjana More

Associate Project Manager

Sanjana, a research analyst, brings her strong organizational skills to expertly coordinate projects and manage the execution of marketing programs. Her experience ranges from insurance, not-for-profit to CPG brands such as Grace Foods.


Sotero Bernardo

Creative Director

Sotero leads all things creative, including strategy, design, production, and execution. He began his marketing and advertising career at Cossette, where he managed the Sony Playstation and Nike accounts.

Sotero has executed numerous advertising campaigns for brands such as Walmart, Best Buy, Loblaws, and Shoppers Drug Mart.


Edward Der

head of Research & insight

Edward is a marketing professional with over 15 years of experience transforming research data into strategic and actionable insights. His guiding principle is to truly understand consumer motivation and be the “voice of the cultural consumer.” Edward specializes in the analysis of consumer motivators and drivers, the consumer journey, DEI and shopper insights.

Edward has worked with numerous well-known market research companies, including IPSOS, Fresh Intelligence, D


John Stevenson

Founding Principal

John is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity.

John brings Canadian and international multicultural experience to the table and has led scores of successful marketing initiatives for some of the largest brands in the world.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and