Consumer Insights

Our Expertise: Leveraging a comprehensive suite of research products and services, we unlock consumer insights, decode cultural nuances, and analyze sentiment across multiple channels, including social media, audio, and inbound email conversations. Our approach empowers your brand to excel in diverse markets with tailored consumer insights research that resonate with your target audience.

Our Services:

Consumer marketing research and Cultural Intelligence:
Data Mining and Analytics: Uncover market opportunities, cultural insights, and market profiles using over 10,000 individual consumer attributes.
CulturaPanel™: Access the coveted Newcomer market and the hard-to-research 0-2 years in Canada segment with our national panel of 150,000 and 125,000 in the US.
Qualitative Research: Delve into consumer language, sensitivities, and truths with Inspiration Sessions™, Focus Groups, Intercepts, and Shop-alongs.
Customer Journey Research: Explore the consumer journey using our online autoethnography process.
Global-Sense™: Understand the ethnocultural landscape with Global Ethnocultural Benchmarking and Newcomer Acclimatization.
Newcomer Acclimation: Determine the rate at which newcomers adopt North American culture to create effective brand and market strategies.
Consumer AI Sentiment Analysis: We harness the power of advanced AI-driven sentiment analysis to track and analyze consumer sentiment from multiple sources. By tapping into social media, audio and inbound email conversations, we help your brand understand consumer perceptions, preferences, and emotions, allowing you to make informed decisions and fine-tune your marketing strategies.

Why Choose CulturaliQ?

• Expertise: Our team comprises seasoned researchers and data scientists with extensive experience in cultural intelligence and AI-driven sentiment analysis.
• Customization: We tailor our solutions to meet your specific needs and goals, ensuring maximum impact and relevance for your brand.
• Innovation: Stay ahead of the curve with our cutting-edge AI technologies and research methodologies, designed to provide you with actionable insights in a dynamic market landscape.