Driving Business Recovery: How the Multicultural Consumer Can
Generate Growth in 2021

Nov. 25th from 4:00 PM - 5:00 PM (EST)

The New Reality: Consumer Consumption, Attitude, Behaviour and Media Consumption Patterns of GenPop, South Asian, Chinese, Filipino, Black and Arabic Canadians


Canadians are adapting to the new realities of social distancing, working from home, managing finances, and unprecedented changes. As a result, new shopping trends and buying behaviours are emerging, influenced by the ongoing pandemic.
It has never been more important for businesses, not-for-profits, and government agencies to understand consumers and more importantly, how to engage with them. This becomes increasingly true as businesses re-open and the economy rebounds.
In this one hour webinar, CulturaliQ will share the findings of a study that was just competed in October 2020, covering consumer opinion on how ethnic Canadians are coping and responding to the COVID-19 pandemic. Specifically, you will learn where the future opportunities may lie once this pandemic is finally behind us.

John Stevenson

Founding Principal

With a career that began in datamining and store location analysis, John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has lead scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Holt Renfrew and Intact Insurance.
Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and ROI. Prior to launching CulturaliQ, John was founding partner of EthnoDialogue Inc., a leading multicultural marketing agency in Canada for more than 10 years. John holds an MBA degree from the London School of Economics.


Grocery shopping preferences (national chains, mass merchant vs ethnic)

Impact of online shopping by category

Likelihood of continuing with online shopping post COVID-19

Grocery, personal care items and other household products purchased

Purchase intent of high value items

Delayed purchases due to COVID-19

Consumer attitudes and sentiment shift due to COVID-19

Media consumption preferences

Join us on November 25 at 4:00 PM for this exclusive webinar.

Please click below to register for this event.