Today, there are 5,000,000+ cricket fans in Canada.. Cricket is popular amongst Canadians with an ethnic heritage from South Asia, the West Indies, South Africa, Australia and England. Growth in the popularity of cricket has largely been driven from the rapid growth of the South Asian (now over over 2.9 m) and West Indian communities (over 820K) in Canada.
This first national study identifies the international marketing opportunity represented by Canadian Cricket Fans.
Did you know?
Cricket Fans are …
Willing to pay more for healthier, environmentally friendly, organic products – also like to try new brands
Open to traveling (USA, international, cruise) post pandemic – even more so amongst South Asian and Black/West Indian vs White Cricket fans
South Asian and Black/West Indian Cricket fans over index on going to the movies, festivals and live concerts vs. White Cricket fans.
Cricket fans are willing to spend on large financial purchases in the next 12 months such as financial investments, automobiles, home renovations, real estate
For more insights on cricket fans download a summary report below.
A download of a sample report is available, please fill in the form below.