A national Study


A research report for employers to unlock the potential of a growing South Asian women labour force.


The South Asian community, as a whole, is the single largest visible minority group in Canada comprising 26% of the total visible minority population. During the COVID-19 pandemic the unemployment rate swelled to 11.3% in July 2020 — out of which 20.4% were South Asian women 37% of women have a university degree compared to 33% other visibility minitorities, and 21.9% of non-visible minorities.

Highly educated, young, South Asian women are among the fastest growing population segment in Canada and yet are more unemployed and underutilized in the workplace.


  • Immigration is essential to grow the Canadian workforce.
  • South Asian Women make up on average 15% percent of newcomers annually.
  • South Asian Women are one of the most educated workforces in Canada yet are underemployed compared to other ethnic groups.
  • By 2056, Canadian companies will be completely dependent on immigrants for workforce.
  • Corporate Canada needs to prepare NOW to tap the ‘Potential South Asian Workforce’.

CulturaliQ in partnership with @pinkattitudeevolution, have launched a national research study and accompanying action-plan on unlocking the potential of a growing South Asian women labour force. Now is the time for action; we must create a support system to uplift women to their full potential.


Pink Attitude Evolution was founded in 2015 and is the first non-profit organization of its kind in Canada where women of South Asian origin are empowered to achieve their full potential in their chosen endeavors. The PAE Board is comprised of a cross-section of professionals who share a common vision and have a strong passion and commitment to make a difference in this underdeveloped area.