Available now. An impactful study addressing the complex consumer behaviours and propensities of the Canadian Black Community.
We enter the month of February excited to share in the education and growth opportunities available throughout Black History Month.
CulturaliQ, in partnership with Silvertrust Media is proud to be launching Canada’s first study on the Modern Black Consumer.
We are please to bring these results forward now to help Businesses better understand the consumer realities and motivations of Canada’s 3rd largest visible minority group. This study was commissioned to advance the market opportunity represented by Black Canadians from coast to coast.
Black consumers are highly educated, motivated and confident in their abilities. While 35% are successful business entrepreneurs owning a full-time business, 54% are busy upgrading their skills to become the top- performers within their organizations.
Sample Black Consumer Insights:
- More than 50% are planning on major financial purchases in the coming years.
- Prefer Bell over other Telco brands
- Are much more optimistic about their professional life in the future
- 64% are willing to pay more for organic products
