Top of the morning to you!

Happy St. Patrick’s Day

It’s March 17 here in Toronto. In Canada. In North America. There will many cities in many time zones across Canada and the USA enjoying some Irish celebration today as well as over the weekend. Let’s all have some fun!

Here at CulturaliQ we find ourselves jumping around a bit as we handle our clients and our research. We tend to use the term New Canadians a lot as we study recent trends and forecast activity across the next decade or two.

Of course, you can’t have New Canadians unless you have Old Canadians. Even though many of those current Old Canadians were once new too. Today’s a great day to spend a couple minutes remembering the emigration realities out of Ireland that brought so many people to the Eastern seaboard of North America.

Believe me when I say this because I live it every day, there is never any simple summaries on the How’s & Why’s of any large emigration pattern – it’s perilous to put all your eggs in one basket here. Or more correctly maybe, all your potatoes in one field. I won’t be the first to point to the Potato as the real start of this story. But I’ll go back a bit earlier in the story. As of 1800, the population of Ireland was at 4.5 million. By 1841 that ballooned up to 8.2 million. Family growth and subdividing land had a healthy trend for population growth happening. All was well but as we know the single crop dependence made for a lot of exposure should it fail. And sadly, it did just that.

The resulting Great Famine of 1845-1852 caused horrible suffering and the consideration for emigration began. It is estimated that 2 million people, a full ¼ of the Irish population, emigrated across the Atlantic in the 10 years that followed.  Many great North American families & businesses have their origin story with the Irish immigrants who got off those boats at Ports up and down the Eastern seaboard.

Of course we are fascinated with emigration and immigration stories here at CulturaliQ. Understanding this pattern is our focus and our specialty. Emigration and immigration. Leaving and arriving. It’s our history. And, of course, it’s our future as the next major wave of immigration to Canada is happening again right now. This is where the words New & Old come together to better understand what is happening and where our united points of growth and success are coming from.

In just the last couple months we’ve issued two major research studies that absolutely define how we consider Old & New. Our powerful report on Black Canadian consumers is an in depth look into the multi-generational history of Black Canadian Customers and long road taken to the current realities and opportunities. Then we just released our study on the game of Cricket in Canada and the recent growth of the game as New Canadians are arriving with Cricket bats in their checked luggage!

Old and New. We are keeping our eyes open and paying close attention.

When you are ready to investigate the current patterns and and the population changes of our Canadian and North American markets, contact us. If you’d like to consider access to either of the studies I mentioned, click here:   National Cricket Study and The Modern Black Canadian Consumer.

Have a wonderful St. Patrick’s Day.

Co-writer Tim Green

Published: March 19, 2023


John Stevenson

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