In Partnership with Imagine Canada

New Research: Multicultural and Newcomer Charitable Giving Study

Receive a complimentary of this report

This report is a must-read for organizations looking to maximize opportunities amongst this growing population segment.

John Stevenson

Founding Principal

Receive a complimentary of this report

This report is a must-read for organizations looking to maximize opportunities amongst this growing population segment.

With a career that began in datamining and store location analysis, John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has lead scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Holt Renfrew and Intact Insurance.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and ROI. Prior to launching CulturaliQ, John was founding partner of EthnoDialogue Inc., a leading multicultural marketing agency in Canada for more than 10 years. John holds an MBA degree from the London School of Economics.

John Stevenson

Founding Principal

With a career that began in datamining and store location analysis, John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has lead scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Holt Renfrew and Intact Insurance.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and ROI. Prior to launching CulturaliQ, John was founding partner of EthnoDialogue Inc., a leading multicultural marketing agency in Canada for more than 10 years. John holds an MBA degree from the London School of Economics.

Overview

Thank you for your interest and signing up to receive this report. This study on the giving habits of newcomers & second-generation Canadians has been released! This research is one of the first in Canada to explore the influence of ethnicity on supporting charities.

Understanding and engaging with Canada’s growing immigrant mosaic is essential for charities and nonprofits as 1 in 5 citizens is an immigrant and this is expected to grow to 1 in 3 by 2036.

This report provides much needed information regarding the giving trends among newcomers and second-generation Canadians, and provides insight into the experiences of these groups in supporting charitable causes.

Topics include

The attitudes of newcomers to Canada and second-generation Canadians toward charities and giving, including motivations and barriers to giving

What charitable causes these populations support, how much they give, and how giving patterns change in relation to time lived in Canada

The relationship between giving abroad and giving domestically

The effectiveness of various fundraising and marketing strategies in engaging newcomers to Canada and second-generation Canadians

The estimated giving potential of the communities represented in this study

The impact of COVID-19 on giving and volunteering by newcomers to Canada and second-generation Canadians

Impact of Ethnic Media on driving increased donations

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