Building Marketshare in a Rapidly Diversifying Marketplace

Thursday, April 28, 2022, 3:00 PM - 4:00 PM (EST)

John Stevenson, Founding Principal of CulturaliQ, will be hosting this event where you will hear from an expert panel on how institutions can identify market opportunities and target ethnic and non-ethnic consumers with a strategic marketing approach

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John Stevenson

John Stevenson is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity. John brings Canadian and international multicultural research and strategy experience and has led scores of successful marketing initiatives for leading brands such as Ford Canada, Loblaws, Sobeys, Holt Renfrew, and Intact Insurance.
John thrives on uncovering consumer insights that increase customer acquisition, loyalty, and ROI.


Over the next three years, 1.3 million Newcomers will be immigrating to Canada, representing the largest wave of new Canadians since 1913. It is now more crucial than ever to appeal to the multicultural consumer, as they now account for 22% of the population, 51% in the GTA, and 49% in the GVA (2016).
Permanent Resident Newcomers Bring in $5 Billion Annually Into The Economy. In addition, the 700,000 International students annually contribute more than $21 billion to the economy.

How Much Of This Emerging Market Do You Want To Capture This Year?


Changing Face of Canada

Techniques to identify new Market Opportunities

Cultural Nuances that drive purchase intent to build a compelling creative effective marketing tactics

How to Ensure Your Organisation is Ready for this change

Ensuring You’re Able to Effectively Monitor the pulse of the ethnic consumer

Learn about Canada’s innovative solution to know all about the ethnic and non-ethnic consumers



Edward Der

Edward is a marketing professional with over 15 years of experience transforming research data into strategic and actionable insights. Edward specializes in the analysis of consumer motivators and drivers, consumer journey, DEI, and shopper insights, He also led many Net Promoter Score initiatives by identifying hidden opportunity areas, and he is an expert at mapping the digital journey experience.  Edward has worked with many well-known market research companies including IPSOS, Fresh Intelligence, Delvinia / Asking Canadians, KPMG and Ethnicity Matters.

Join us on Thursday, April 28, 2022, from 3:00 PM to 4:00 PM (EST) for this exclusive webinar.

Please click below to register for this event.