OUR NEXT UPCOMING TOPIC
Building Marketshare in a Rapidly Diversifying Marketplace
Thursday, April 28, 2022, 3:00 PM - 4:00 PM (EST)
John Stevenson, Founding Principal of CulturaliQ, will be hosting this event where you will hear from an expert panel on how institutions can identify market opportunities and target ethnic and non-ethnic consumers with a strategic marketing approach
John thrives on uncovering consumer insights that increase customer acquisition, loyalty, and ROI.
How Much Of This Emerging Market Do You Want To Capture This Year?
Edward is a marketing professional with over 15 years of experience transforming research data into strategic and actionable insights. Edward specializes in the analysis of consumer motivators and drivers, consumer journey, DEI, and shopper insights, He also led many Net Promoter Score initiatives by identifying hidden opportunity areas, and he is an expert at mapping the digital journey experience. Edward has worked with many well-known market research companies including IPSOS, Fresh Intelligence, Delvinia / Asking Canadians, KPMG and Ethnicity Matters.