Cultural IQ

Are you losing market share in a
rapidly changing marketplace?

Afraid of erosion or stagnation because your brand is not reaching or resonating with new ethnic and diverse cultural communities?

Are you anxious to break through to new cultural market segments through all the right channels with all the right messages?

We can help. CulturaliQ delivers multicultural, ethnic and cultural market analysis, precise data, qualitative insights and strategic direction to inform and strengthen cultural marketing campaigns. We ask all the right questions and synthesize the data for you to drive strategy and build market share.

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WhatWe Do

UNLEASH YOUR POTENTIAL IN THE MULTICULTURAL MARKETPLACE

We are a market research and strategy agency delivering insights to help brands succeed in cultural markets

CulturaliQ works with you to identify, analyze and optimize new market opportunities through culturally-aware research, analysis and strategy. By gathering quantitative consumer data along with qualitative insights, we help you get a deep understanding of the new consumer so you can laser-focus your campaigns, seize the right opportunities and communicate more powerfully through your sales channels.

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SERVICES

Market Analysis, Data and Insight

Quantify. Get current cultural market data to drive your strategy and campaigns.

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Culturadapt Audit

Delivering on the promise where the rubber hits the road (at the shelf, at the store or online).

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Cultural Strategy & Campaign Management

Go to market! Let us take your brand from insight to action.

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EXPERIENCE AND TESTIMONIALS

“John and his team were a great asset to us! Through a
quantitative and qualitative insight driven process they
supported RE/MAX INTEGRA in retaining RE/MAX’s leadership
position in the GTA during a period of a rapidly diversifying
consumer market. I would highly recommend their services.”

Carrie Manson
Re/Max Integra

“…excellent to work with! They quickly assessed our marketing
challenges through a quantitative and qualitive insight process
and drove our transition from a traditional media to a fully
integrated digital strategy. Operating throughout southern
Ontario, this new approach, including social, SEO, SEM and
display was very effective at reversing and then dramatically
increasing our qualified onsite visitor traffic.”

Howard Sher 
Executive Vice President, Quality Homes

“John and his team were great to work with. They identified
the cultural opportunity and developed an effective
multicultural / multilingual marketing program in the GTA.
This helped us realize a strong sales result in the
all-important winter tire sales season.”

Ted Mangnall
CTC Dealer, Chair GTA CTC Dealer Network GTA

"Having worked with John in the past, it is always a pleasure
collaborating on projects with him. He is an insightful, creative
and talented individual who gets the job done and delivers
results. His enthusiasm and drive to succeed is refreshing
and much appreciated as it allows our company to reap the
rewards."

Ilisa Chacon
Marketing Manager, Grace Foods Canada Inc.

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