To survive and thrive vou need to compete in an increasingly diverse market place
Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning
THERE IS
AN UNDENIABLE
SHIFT
Are you ready to take full advantage of this opportunity?
THERE WILL BE
WINNERS AND LOSERS
Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning
To succeed, you must adapt and embrace the new reality
Consumer Research | Consumer Marketing | Organizational Transformation | Strategic Planning
There is an Ocean
of consumer
data
The face of the labour force and consumer landscape is changing
1.5 Million
Immigrate annually to Canada and the US … the size of the city of Montreal
40%
Residents in Canada and the US
are non-white
2 Million
International students are currently studying in Canada and the US
$300 Billion
The buying power of the ethnic consumer in Canada alone














We help companies take advantage of this tidal shift
Organizations work with us to develop insights by leveraging data to identify emerging opportunities, and to create unique programs that drive growth.
Digging deep pays off
30%
increased sales volumes
32 Million
earned media impressions
32%
increased in Purchase Intent
250K
multicultural Canadiens Surveyed
From Strategy to Execution
When it comes to new ethnic and cultural consumers, the old data, insights and marketing tactics no longer apply.
- Market Research & Insights
- Strategic Planning
- Creative & Production
- Media Planning & Buying
- Social Media , Influencer Programs
- Retail & Event Activations
- Public Relations & Community Outreach
- DEI Creative Testing

building meaningful engagement
You need more than insights. You need action
In today’s environment, you need increased awareness & consideration among a diverse population, while driving growth.
In an era when more and more businesses are being left behind, you need corporate and brand resiliency to help withstand ever-changing consumer and social issues.
We make that happen.
Imagine Canada
Ethnic Donor Opportunity
6.9 million in earned media impressions
Read MorePink Attitude
Untapping the Potential
32 million earn media impressions obtained including major media list
Read MoreLowe's Canada
Target Marketing
93% over campaign objectives
Read MoreGrace Foods
Super Bowl campaign
30% increase in sales volume year on year same store sales
Read MoreExperience the CulturaliQ
difference for yourself
Working with John and collaborating on projects is always a pleasure. He is an insightful, creative and talented individual who gets the job done and delivers results. His enthusiasm and drive to succeed is refreshing and much appreciated as it allows our company to reap the rewards
Ilisa Chacon
Marketing Manager , Grace Foods Canada Inc
John and his team were a great asset to us! Through a quantitative and qualitative insight driven process they supported RE/MAX INTEGRA in retaining. RE/MAX’s leadership position in the GTA during a period of a rapidly diversifying consumer market. I would highly recommend their services
Carrie Manson
Re/Max Integra North America
Imagine Canada has had the pleasure of working with John and the team at CulturalIQ during the preparation of our 2020 Newcomer and Second-Generation Canadian study. This report will serve as a benchmark for more fully understanding how newcomers are engaging with their communities. We are working with John and the team to produce a follow up report as the first one was so successful.
Bruce Mcdonald
President CEO, Imagine Canada
Excellent to work with! They quickly assessed our marketing
Challenges through a quantitative and qualitive insight process and drove our transition from a traditional media to a fully Integrated digital strategy. Operating throughout southern Ontario, this new approach, including social, SEO, SEM and display was very effective at reversing and then dramatically increasing our qualified onsite visitor traffic.
Howard Sher
Chief Operating Officer, Quality Homes
John and his team were great to work with. They identified the cultural opportunity and developed an effective multicultural / multilingual marketing program in the GTA. This helped us realize a strong sales result in the all-important winter tire sales season.
Ted Mangnall
Ted Mangnall - Canadian Tire Dealer, Chair GTA Dealer Network