About Us

Turning clients into top performers in an increasingly diverse marketplace.

A Toronto-based research, strategy and communications agency helping brands analyze, understand and reach new cultural markets across North America.


Going beyond the numbers to gain a deeper understanding of nuances, behaviours, preferences, and perceptions within the cultural and ethnic marketplace

Digital Strategy & Discovery

Through unparalleled access to hundreds of thousands of ethnic consumers across North America, we believe in giving a voice to the voiceless. We leverage quantitative, and qualitative research methodologies, proprietary multi-channel platforms, and leading-edge marketing tools to help our clients identify emerging opportunities create unique strategies and capture growth.

Data-first Approach

Led by senior data research and consumer marketing veteran who has spent over 30 years working with national and global brands as well as national not-for-profit instiutions, CulturaliQ turns important, underrepresented insights into action.

Our Team

Teamwork & collaboration.

We work collaboratively with our clients to create brands, environments and experiences that help them achieve their strategic and tactical goals by satisfying, surprising and delighting their customers and guests.

John Stevenson

Founding Principal

John Stevenson

John is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity.

John brings Canadian and international multicultural experience to the table and has led scores of successful marketing initiatives for some of the largest brands in the world.

Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and ROI.


Edward Der

Head of Research & Insights

Edward is a marketing professional with over 15 years of experience transforming research data into strategic and actionable insights. His guiding principle is to truly understand consumer motivation and be the “voice of the cultural consumer.” Edward specializes in the analysis of consumer motivators and drivers, the consumer journey, DEI and shopper insights.

Edward has worked with numerous well-known market research companies, including IPSOS, Fresh Intelligence, Delvinia/Asking Canadians, KPMG and Ethnicity Matters.


Sotero Bernardo

Creative Director

Sotero leads all things creative, including strategy, design, production, and execution. He began his marketing and advertising career at Cossette, where he managed the Sony Playstation and Nike accounts.

Sotero has executed numerous advertising campaigns for brands such as Walmart, Best Buy, Loblaws, and Shoppers Drug Mart.

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Sanjana More

Associate Project Manager
Sanjana, a research analyst, brings her strong organizational skills to expertly coordinate projects and manage the execution of marketing programs. Her experience ranges from insurance, not-for-profit to CPG brands such as Grace Foods.

Shalaka Punjabi

Writer and Social Media Coordinator
Shalaka, brings over five years of experience with Social Media and adcopy. Her passion for writing and a keen interest in social media marketing helps deliver quality work for our clients. Her experience includes writing reports, blogs and creating social media content.

Regina Hudson

Regina is an experienced media planner and buyer within both ethnic and mainstream media. She has worked in retail, brand campaigns she is well-versed in all aspects of media planning, including traditional and digital. Her hard work and commendable skills always bring desired results for her clients.
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