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Digital Strategy & Discovery
Through unparalleled access to hundreds of thousands of ethnic consumers across North America, we believe in giving a voice to the voiceless. We leverage quantitative, and qualitative research methodologies, proprietary multi-channel platforms, and leading-edge marketing tools to help our clients identify emerging opportunities create unique strategies and capture growth.
Led by senior data research and consumer marketing veteran who has spent over 30 years working with national and global brands as well as national not-for-profit institutions, CulturaliQ turns important, underrepresented insights into action.
Mission: We are here to support our clients become top performers in an increasingly diverse marketplace. Vision: A world that harnesses the full potential of all members of the community to solve today’s issues while building a society that not just accommodates but celebrates diversity.
We work collaboratively with our clients to create brands, environments and experiences that help them achieve their strategic and tactical goals by satisfying, surprising and delighting their customers and guests.
John is a visionary senior executive passionate about helping companies revitalize their brands and seize the new cultural market opportunity.
John brings Canadian and international multicultural experience to the table and has led scores of successful marketing initiatives for some of the largest brands in the world.
Insatiably curious and with a continuous learning mindset, John thrives on uncovering consumer insights that increase customer acquisition, loyalty and
Edward is a marketing professional with over 15 years of experience transforming research data into strategic and actionable insights. His guiding principle is to truly understand consumer motivation and be the “voice of the cultural consumer.” Edward specializes in the analysis of consumer motivators and drivers, the consumer journey, DEI and shopper insights.
Edward has worked with numerous well-known market research companies, including IPSOS, Fresh Intelligence, D
Sotero leads all things creative, including strategy, design, production, and execution. He began his marketing and advertising career at Cossette, where he managed the Sony Playstation and Nike accounts.
Sotero has executed numerous advertising campaigns for brands such as Walmart, Best Buy, Loblaws, and Shoppers Drug Mart.
Sanjana, a research analyst, brings her strong organizational skills to expertly coordinate projects and manage the execution of marketing programs. Her experience ranges from insurance, not-for-profit to CPG brands such as Grace Foods.
